Back in April, we posted about an intriguing video called “The Machine is Us/ing Us”. The Digital Ethnography group at Kansas State University is exploring what it means to be living our lives online. Their latest offering is “Information R/evolution”. This one, even more so than Machine, strikes at what it means to be an information professional in today’s digital world. As we move forward in providing services to our users, we need to think about, and understand, the underlying concepts of our profession and how we can adapt those to be relevant resources far into the future. For more Digital Ethnography fun, check out another video of theirs, “A Vision of Students Today”.