Professional Book of the Week

Title: Blueprint for Your Library Marketing Plan: a Guide to Help You Survive and Thrive
Authors: Patricia H. Fisher and Marseille M. Pride

Summary:
Don’t have a formalized marketing strategy? Feel like your marketing efforts are hit-or-miss? Applying for funding for a brand new project? This book will help you to evaluate your current marketing efforts and refine or revamp them into a more effective endeavor using techniques based on current research on marketing.