Can’t Buy This Kind of Publicity (unless you have $290,000)

On August 10th, Bill Whitaker reported on the CBS Evening News about public library usage in a slow economy, Good Times At The Library. The segment had more than 6.4 million viewers and an estimated publicity value of more than $290,0000. You can watch it at http://www.cbsnews.com/sections/i_video/main500251.shtml?id=4335685n?source=search_video. "In the face of rising gas and food prices, many financially strapped American families are turning to the library this summer for a fun and free alternative to heavy spending."