Professional Book of the Week

Title: Going Places with Youth Outreach: Smart Marketing Strategies for Your Library
Author: Angela B. Pfeil

Summary:
I know many librarians who cringe at the term “marketing.” It can be tricky knowing where to effectively spend our time and our money. Marketing towards youths can be an even bigger challenge. Pfeil guides readers through how to think about marketing, marketing media, locations to place your marketing and more. Samples of marketing tools, as well as a brief marketing plan, are included. A perfect book for those gearing up on how to get the word out about their summer reading programs.