COLLECTION MARKETING

Books don’t just fly off the shelves on their own, they need to be marketed! Connect your patrons to all of the parts of your collection, and introduce them to items they’ll probably never find on their own. Additionally, effective marketing creates a professional, vibrant and exciting physical space drawing in patrons and keeps them coming back for more! Learn some basics of collection marketing and explore the lessons bookstores and other merchants can teach us.

Want to get those gems off the shelves and out the doors? Struggling to easily connect patrons to the right item at the right time? Searching for fun ways to provide reader’s advisory services? This course if for you! Two hours (or more) hours of credit available, with two online sessions to choose from on June 13 and 20. Sign up today at http://www.statelibraryofiowa.org/cgi-bin/cecat.