Professional Book of the Week

Title: ¡Bienvenidos! ¡Welcome! A Handy Resource Guide for Marketing Your Library to Latinos
Author: Susannah Mississippi Byrd

Summary:
The population of Latino communities is growing all across the United States. The community has many of the same information needs as the Anglo community, but go about acquiring the information in different ways, most often due to language barriers. This slim volume covers a lot of ground in providing an overview of Latino communities, developing a responsive collection, programming and library services, outreach and publicity, accessibility, and the Spanish language marketplace. This is an especially helpful title for those working on developing relationships with their resident Latino community.